I solve complex B2B product challenges, delivering practical & innovative solutions that maximise business growth.

<aside> ⚡ Key Expertise

→ Bringing user needs to life with pragmatic execution

→ Driving fast, focused user research that fuels decisions

→ Building effective design systems that drive impact

→ Aligning with PMs, developers & stakeholders to make things happen

</aside>

I’ve spent the past 15+ years turning questions into clarity—leading design with curiosity, craft, and a deep belief in the power of listening. From startup scrappiness to scale-up complexity, I’ve shaped products that grow with their users, building systems that last and teams that thrive. At Agicap, Heetch, Yoobic and others, I’ve helped connect dots between vision and reality, always starting with the people who use what we make.

📐 Skills

User Experience

• User research
• Fast interactive prototyping
• User testing
• Collaborative design

User Interface

• Design system & Atomic design
• Figma
• Accessibility
• HTML/CSS/SASS

Product

• Problem-driven approach
• Lean process
• Product strategy
• Product analytics

Leadership

• Collaboration & Communication
• Strategic Thinking
• Team development
• Hiring

💼 Experiences

Agicap

Lyon, France Apr 2020 → Nov 2024

Head of Product Design

• Redesigning the web app with user insights and data at the core:
  • Enhancing transaction categorization speed and accuracy in the app.
  • Forecast view redesigned to meet modern requirements.
  • Revamping the transaction view for easier reading and quicker actions…
• Optimizing the product in fast cycles using real user data and behavioral insights.
• Leading the creation and continuous evolution of the design system.
• Implementing processes and methods to the team to stay efficient and balanced.
• Hiring and building a collaborative product design team.
• Tracking and syncing across transversal product efforts.

Heetch

Remote Feb 2019 → Feb 2020

Senior Product Designer

• Improved driver's ride experience:
  • Reduced driver's waiting time at pickup.
  • Revamped the cancellation process.
  • Built the second ride experience (receiving a second ride at the end of an ongoing ride).
  • Improved driver's daily earnings experience for the African market.
• Revamped the end of ride experience for both drivers and passengers.
• Supported the Head of Design to build a scalable design team and to implement collaborative processes within the team.
• Contributed to the design system by making it accessible.

YOOBIC

London, UK Sep 2017 → Feb 2018

Lead Product Designer

• Drove product vision to a user-centred solution based on user research and data analysis.
• Set up data analytics across our solutions to measure design outcomes & customer retention.
• Created user stories and experience maps to develop a deeper understanding of our users.
• Created a design system based on design patterns and usability to improve consistency.
• Built mockups, prototypes, assets and motions for our services on all touchpoints (iOS, Android, responsive web).

Cozy Cloud

Remote May 2015 → Aug 2017

First Product Designer

• Drove product vision from a developer’s solution to a consumer solution by promoting user research and user testing within the lean process.
• Created the specification of our design system based on design principles & accessibility.
• Collaborated remotely with the product team to identify user pain points and improvement areas.
• Built wireframes, mockups, prototypes and assets for our platform and applications.
• Successfully convinced investors of the new design vision and process going forward.
• Improved internal efficiency by optimizing processes and tools.
• Took interest in sharing design best practices with the development team to better understand the product interactions.

🎓 Education